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NO
IRONY
(2001) If I were a billionaire,
one of the first things I would do is start
an indie record label and name it No Irony.
Like No Depression, the modern country music
magazine, the title would defy the defining
trait the genre has been drowning in since
its inception. From seminal smart asses
like Nirvana and Beck to today’s Clem
Snide and Quasi, nothing sparks more excitement
and passion in fans than bands who seem
incapable of either. I love many of them
– the music is great, they’re
witty and hilarious and often speak the
truth, but I’m getting a bit bored
of those who are bored with everything.
Too often I have spent 50 minutes listening
to a CD only to realize as the spinning
stops that the only genuinely expressed
emotions were disillusionment and cynicism.
How jaded and bitter are these kids going
to be at fifty? And how about the fans who
listen? Much of the so-called X Generation
has been tagged as apathetic, so these bands
are just reflecting that, but the entire
thing is absurd for three reasons. First,
it seems to me that twenty- and thirtysomethings
are not as flippant and nihilistic as they
are made out to be. Many are passionate,
involved and optimistic. Second, in a world
that is kicking your ass – when you
lift boxes or clean plates for a living
and your college degree is folded in fours
and used as a coaster on your Ikea cardboard
box coffee table – the last thing
you need piping through speakers you’re
still making payments on is a fatalistic
baritone. Historically, the more twisted
and sadistic the world is, the more intoxicating
its art (its refuge) is. Like E from the
eels told me once, “That’s when
you need something to mean something
to you.”
Most importantly, though, all of these
world-weary whines and caustic quips are
nothing but verbal armor – “Fuck
You (before you fuck me).” If you
admit to, care about and stand for nothing,
it is impossible for me to ridicule you.
I have no idea who you are. You are above
it all, bored by it all. You’re a
hipster (ugh), an enigma… and a total
coward. All of this smirking and posturing
is just a mask for insecurity. And the more
snide you are, the more piercings you get,
the more you sneer disaffectedly at everything
around you, the more obvious it is that
you just moved to L.A. from Ohio or Louisiana
and are freaked out and lonely and terrified
that someone else here with bigger army
boots or a better cartoon lunchbox purse
will pull off your mask and expose you for
the unhip, unsure, unworthy person you perceive
yourself to be. 
Even if you begin your career – as
an artist or a fan or a big-city denizen
– with optimism and sincerity, it
won’t be long, it seems, until the
disease of disaffection gets you too. You
think that brown haze over the Santa Monica
Mountains is smog? It’s actually the
collective cloud of soot that rises from
and settles on every self-conscious creature
crawling around the 323 area code. A film
that covers everyone like a slicker that
keeps the bad stuff out but it also keeps
the good stuff in. And after hiding your
enthusiasm and laughter and curiosity from
your neighbors for two years, you eventually
realize that you’re hiding it from
yourself as well.
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